Green Concrete Products

Launched: 2024 | Project length: 4 months

Green Concrete Products are Australia’s market leader in end-to-end concrete flooring solutions. They are an Australian distributer of Ashford Formula™ and RetroPlate® products, and have been trusted since 2011 to deliver the best that concrete densification and concrete polishing systems have to offer.

In 2023, Green Concrete Products sought a new website build to coincide with their new branding and communication/marketing strategies. They sought to refresh their brand and raise awareness of their capabilities, and provide detailed product and educational information.

Their previous site still displayed their old branding, outdated images and blogs, and minimal information about the breadth of their products and services offered.

For their new build, we provided a professional, modern and accessible layout that utilised all new brand assets (fonts, colours, logo lockups, patterns and infographics) with an easy to use CMS.

We built ~20 pages initially, with a blog functionality that acts as an education, media and events publishing system. New blog updates occur seamlessly and instantly across various sections on the site.

All product pages contain detailed information that is easy to read and browse; featuring new image galleries and buttons + links providing PDF downloads hosted on the site for data sheets, brochures and spec sheets.

Susan Waterer at Waterer Communications managed this project and also produced all copywriting throughout the site. Than you to Susan for recommending us as the website design, build and hosting partner.


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