How to get your new website to show on google

A question I get asked frequently by new clients after launching their new website … “How do I get my website to show on google? I’m not getting any visits”. I get the frustration. So today I’ll share 5 simple tips that work for me.

So, you’ve just launched your site.

You are excited about the possibilities that lay ahead and keen to start getting new customers.

You jump onto google, type your website and then…crickets.

Where is your site?!

1. How google works (simple explanation)

The simplest way to understand how Google works is to remember that it’s bots do four things:

1. Discover. Google uses automated software called “Googlebot” to crawl websites on the internet. To crawl a site, the site needs to be discoverable. There are a few technical things you need to do to your site so it can be found. I’ll expand in the next section.

2. Crawl. Googlebot starts by visiting a few web pages on a website and following links to other pages on the same site. This process is repeated until Googlebot has crawled as many pages as possible.

3. Index. After Googlebot has crawled a web page, the information on that page is added to Google’s index. This is like a giant library of all the web pages Google has crawled. Google’s index is constantly updated.

4. Serve. When someone types a search query into Google, Google uses an algorithm of a huge number of ranking factors to determine which pages from the index are the most relevant to the search query.

What are the ranking factors? Experts in the space agree there is a whopping 200 + factors, summarised in this article by Backlino.

Don’t worry I’ll touch on the important ones in this article.

For now, let’s start at the beginning:

2. Ensure the site can be crawled

Any site built by us will have all of this sorted.

But if you are Doing-It-Yourself then this can be an overlooked but significant step.

If you are working in WordPress, before you publish your site, WordPress will have a default setting that discourages search engines from indexing the site.

This makes sense. If you are working on a site, you don’t want the site showing up if it’s not finished.

But once you publish – make sure the untick the below button!

It is found in the admin panel under Settings – Reading.

If you aren’t using WordPress, check with the platform how they manage ‘no index / no robots’ settings on the site.

Screenshot Of WordPress Admin Panel Showing How To Turn On And Off Search Engine Visibility Noindex
Screenshot Of WordPress Admin Panel Showing How To Turn On And Off Search Engine Visibility / No index

3. Submit your sitemap to Google Search Console

You can give the googlebots a little heads up by submitting a sitemap!

They will eventually find it anyway but I have found this speeds up the process on average by a week or two.

How to do this: set up Google Search Console.

Google Search Console is a free tool that shows how your website is performing on Google search. It provides detailed analytics, broken down by page, query and country, as well as crawl errors and security issues.

Importantly, it allows you to submit a sitemap to Google.

A sitemap is a document that Google’s bots read to understand the contents of a site, such as the page links, images, categories etc.

To find your sitemap, simply add /sitemap.xml to your domain name. You will see a plain text list of pages on your site.

To set up Google Search Console, go to their website, use your google account to sign in and then add your website as a property.

That may involve placing a bit of code somewhere on your site, which you can ask a person you know who is good at tech stuff to do for you.

Once you are verified, go to indexing – sitemap and add sitemap.xml to the already existing domain, as per below.

After that – wait a couple of days and you’ll see if the pages are in the index.

If they aren’t, you’ll see why and links to articles on how to fix it.

Adding A New Sitemap To Google Search Console
Adding A New Sitemap To Google Search Console

4. Perform some basic “on-page” SEO

Now our site can be discovered and crawled, we need to influence how the site is indexed and hence served to users.

This is where we perform some basic SEO, in the form of ‘metadata’ on each page.

Metadata is pretty important…it helps people searching on google to understand what your page is about. Case in point – see the below, this is how our ‘services’ page looks on Google.

While it is up to Google with what they show in search results (it will depend on the query typed), you have a better shot at controlling the outcome by adding this metadata to your pages.

Rogue Web Design Rich Snippet Example Quick Seo Tip
Rogue Web Design Rich Snippet Example

Here’s how to do that:

  1. For each page, think of the main keyword someone might use to find it. That is now the page title.
  2. Now, write a short description of what a user will get out of the page when they click on it. Imagine your ideal client and what they would want to read to make them click to read. That is now the Page Description.

Congratulations! You have just written the metadata.

Now, to insert this into your pages:

If using WordPress, use a plugin like Rank Math or Yoast. Any other reputable website platform will have an area to enter a page’s SEO. You will need to do these at a minimum:

  • Page title: use the title you made above. Around 70 characters.
  • Page url. Make the url similar to or at least contain the keyword.
  • Page description: use the description you made above. Around 250 characters.

5. Content, content, content

Google’s search algorithm is designed to reward websites that provide value to their users.

If you want to show on Google, you need to make sure that your content is top-notch.

An easier way to think about content is this: if you want to turn up on Google for a keyword / search term / query…you need content about that query.

To have content about a query, you have to reverse engineer things.

Here’s what I mean by that.

Let’s say you are a mobile dog washing company in Essendon, Melbourne, and you want to rank for the term “mobile dog grooming essendon”.

Google the term and have a look at what shows up.

Looking Up A Search Term On Google To Determine What Content You Need To Write To Rank
Looking Up A Search Term On Google To Determine What Content You Need To Write To Rank

First, we can see a bunch of Google maps listings.

So, get your business on maps by setting up Google Business, which is free.

I go into that in my other article explaining quick SEO wins.

After that, I see a lot of organic (not ad) listings.

Take note of the descriptions and title in the listings.

Click on each page and pretend you are a client:

  • what works well?
  • what doesn’t?
  • what’s missing?
  • what kind of content is this?
  • what media is being used?
  • what questions are and aren’t being answered?

Use that list to put together a topic outline.

Perhaps you need:

  • 5 images,
  • a price list,
  • a list of services,
  • a list of all the areas within the postcode you commonly visit, and
  • a few testimonials.

See if there any ‘People Also Ask‘ questions on the google results page.

Click on the relevant questions (this will make more appear) and copy and paste them and answer them on your page!

People Also Ask Data From Google Search
People Also Ask Data From Google Search

You want your page to provide the best experience that will quickly answer the user’s question.

And, it needs to do that better than any other page in the search results.

A few other tips:

  • Make sure your content is original and not copied from other sources. Google penalises websites that use duplicate content.
  • Make sure that your content is well-written, proofed and easy to read. Use short paragraphs, bullet points, and headings to make your content more readable.
  • Focus on the keyword and close variations of that keyword. Use the keyword in the page title, description, url and in the first paragraph. Use a variation of it another 1-2 times throughout the content. Make it obvious to google what the page is about.
  • You are trying to rank a page, not an entire site. Always focus on search terms and page content around that term.
  • Link to your new page from other pages in you site, where it would make sense to do so. Google uses links to understand a site’s pages and to discover new content. For example, here is me linking to the page on our site that describes our SEO services. You will notice I linked text that described the page rather than saying ‘read here’. This is because anchor text is an important ranking factor.
  • Lastly – promote your page. Social media is a great, free way to do this. Add your site to relevant directories and service pages. It will also help you get valuable links to your site from other sites – another ranking factor.
Rogue Web Design Website Layout On A Laptop Screen

About Rogue Web Design

We are the web design and digital marketing branch of Rogue Create + Print. We are one of the only agencies in Australia that can provide a complete print to web solution, under one house, with NO offshore contractors. 

Posted in

Shelley has had an obsession with all things web design, branding, copy-writing and digital marketing since she started tertiary graphic design studies 8 years ago. Her ongoing professional development has focused on SEO, PPC, SEM and perfecting CMS based web platforms. She is passionate about empowering clients to get the best out of their sites beyond just the build.

Leave a Comment





Article Summary:
    More Articles:
    Table Featured Snippet Example
    Google’s Featured Snippets: Quick Start Guide

    Article written by Susan Waterer of Waterer Communications in conjunction with Rogue Web Design. Read the featured snippet article on Waterer Communications blog. Snippets. Do you use them? Do you know what they are? In this quick guide, we provide an overview of the featured snippet, and how these brief extracts could bring big benefits…

    Laptop With Google Search Open
    How to get your new website to show on google

    A question I get asked frequently by new clients after launching their new website … “How do I get my website to show on google? I’m not getting any visits”. I get the frustration. So today I’ll share 5 simple tips that work for me. So, you’ve just launched your site. You are excited about…

    Photoshop File Export Save For Web Legacy
    How To Save Images for Web in Photoshop

    In this article I’ll go through each step you need to take to save images for web in Photoshop, including how to balance size vs resolution, and optimising for SEO.

    Woman Updating Website Seo Quick Wins That Can Be Implemented Today
    5 Quick SEO Wins You Can Implement Today

    Looking for a few quick SEO Wins? Look no further. Here are 5 tried and tested tactics that you can implement today with little technical knowledge.

    Business Basics Grants Program Qld 16 May 2022 Website Seo 5k Grants
    Business basics grants qld – opening soon

    Round 3 of the Business Basics grants qld program opens 9am, 16 May 2022 for businesses based in South East Queensland (SEQ) and regional Queensland.

    Rogue Web Design Google Search Engine Results Page Google Analytics
    4 Tips to Optimise your Web Pages for Search Engines

    Experts in the SEO space all agree there is over 200 known ranking factors. Fortunately, there are some tried and true wins for optimising individual web pages so they rank higher in the SERPS.

    Person typing into a Wordpress blog
    Why You Need A Blog On Your Real Estate Website

    While there are a number of real agents and companies that are leveraging blogs to support their sales interactions, there’s not nearly enough. Having a blog where you post valuable content for potential clients can make a huge impact in your business. Read three reasons Why You Need A Blog On Your Real Estate Website.

    Empower Battery Co Website Laptop Desktop Web Design
    Empower Battery Co Website

    Empower Battery Co Website Launched: 2022 |  Project length: 3 months Empower Battery Co are an SEQ based mobile car battery replacement service run by a small team of passionate experts. Their battery replacement range includes car, truck, motorcycle, golf cart, boat, 4WD, heavy machinery, mowers and more. In late 2021 the team approached us…

    Familykind Website Design
    FamilyKind Website

    FamilyKind Website Launched: 2023 | Project length: 3 weeks FamilyKind provides professional and child-friendly assessment services. They specialise in providing high quality child and family assessments, including Family Reports and Social Assessments. They also offer introductory training and group mentorship programs for psychologists, social workers and other professionals who are starting their journey as a…

    Slug Skis Website Design Desktop Laptop View
    Slug Skis Website

    Slug Skis Website Launched: 2023 | Project length: 2 months Slug Skis are a Melbourne indie ski gear start-up with a penchant for the retro. They yearn for the Glory days of old…when skiers ruled the mountains, shredding from Dawn til Dusk, head to toe in fluro. Their winter apparel is inspired by these 80s and…

    Animail.Pet Tag Website Design
    Animail Website

    Animail Website Launched: 2023 | Project length: 1 month Animail is an exciting new product that gives your pets a voice!  Animail.pet is the home of the new digital pet tag that is changing the way we interact with and care for our pets. This is no ordinary pet tag… Working in conjunction with the…

    Strudwick Property Agents Website Refresh 2023
    Strudwick Property Agents Website

    Strudwick Property Agents Website Launched: 2021 Strudwick Property Agents have built their reputation and profile by working harder for their sellers as well as their purchasers. They are committed to delivering exceptional outcomes in the world of real estate. Strudwick Property Agents’ passion is property. They pride themselves in providing their clients with the best…