Why You Need A Blog On Your Real Estate Website

As a real estate agent or company, you know there’s certain essentials that you need in order to run your business: business cards, print collateral, and most certainly a website.

But there’s something that you need on your real estate website that you might not currently have:

A blog.

While there are a number of real agents and companies that are leveraging blogs to support their sales interactions, there’s not nearly enough. Having a blog where you post valuable content for potential clients can make a huge impact in your business.

Here are 3 reasons why you NEED a blog on your real estate website:

1. It Builds Credibility

The first reason you need to have a blog on your corporate real estate website is that it’s an effective – and fairly simple – way to build credibility with the clients you hope to work with. A blog is the perfect platform to you to showcase your real estate knowledge, establish yourself as an expert in the local market and build your reputation with your audience.

So, for example, let’s say you’re an independent real estate agent in Brisbane. You could write a blog post that breaks down a particularly complex real estate trend that’s happening in Brisbane for potential buyers in the market. Not only will this type of post add a ton of value to your audience, they’ll then associate you as the expert that added that value, making them significantly more likely to work with you when they’re ready to buy or sell.

Wordpress blog for Real Estate Agents picture of man writing a blog
WordPress are a fantastic platform to integrate your blog within your website. Just like our site!

2. It Gives You Another Outlet To Showcase Properties

Adding a blog to your website also gives you another outlet to showcase your properties to potential buyers. In addition to your listings page, you can also create a blog post each week that highlights a specific property, and send a link of the blog post to your mailing list.

Highlighting properties in a blog post allows you to get more in depth and descriptive about what makes the property special. You could even add a video tour to the blog post to give your readers in an interactive experience with the property. A blog also gives potential clients a forum to ask questions about the property, and you can even include a “Schedule A Viewing” button to the bottom of the post so they can set up a time to view the property directly from your blog.

3. It Drives Traffic and Sales

Perhaps the most important reason to include a blog on your real estate website is that it ultimately drives traffic to your website, and that traffic is going to drive sales.

Having a robust content marketing strategy and regularly publishing content that’s well written, optimized for the search engines and adds value to your audience is going to significantly increase your visibility within the markets that you serve. The more your brand gets out there and the more you’re associated with regularly putting out amazing content, the more potential clients you’re going to have reaching out to work with you. Which ultimately means more revenue for your real estate business.

Content marketing for real estate agents is gaining traction, but it’s still a fairly new space. By getting in now and adding a corporate blog to your real estate website, you’ll be on the right side of this trend, offering value to your audience and beating out your competition.

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Shelley has had an obsession with all things web design, branding, copy-writing and digital marketing since she started tertiary graphic design studies 8 years ago. Her ongoing professional development has focused on SEO, PPC, SEM and perfecting CMS based web platforms. She is passionate about empowering clients to get the best out of their sites beyond just the build.

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